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Our distribution

Our global distribution strength

Our trusted brands and strong distribution channels enable us to understand the diverse needs of our customers, and respond to those needs.

Map of the world

Strength and flexibility of our distribution network give us a distinctive advantage

62% larger wholesale distribution1 than nearest competitor

24% greater wholesaler productivity than nearest competitor1


624broker dealers’ selling agreements covering +238,000 (77%) of total US advisers2

#1selling variable annuity contract3 in the independent channel since 2003

Map of PCA

Prudential UK
Diversified distribution model underpinned by strong brand

37% growth in adviser firms from 2013 (post-RDR)

+2,700 adviser firms dealing with Prudential


c300 Prudential Financial
Planning partners

Preferred distribution partnerships with both global and local financial institutions

Products registered in 23 jurisdictions around the world

Map of Europe

Prudential Corporation Asia
Pan-regional multi-channel network

+500,000 agents


3 regional

5 strategic

and a variety of local bank partnerships

Active in +10,000 bank branches


Eastspring Investments
is present in
10 major Asia markets and
has distribution offices in
US and Europe

Map of PCA

Prudential Africa
Establishing network with market-leading initiatives


4bank partners


Active in181bank branches

  1. Market Metrics – Variable Annuity Sales, Staffing and Productivity Report Q3 2016.
  2. The Cerulli Report adviser metrics 2015 and Jackson research.
  3. ©2017 Morningstar Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results. Morningstar Sales by Contract and by Distribution Channel full year 2003-2015.
Map of Africa

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