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Providing financial security since 1848

Successive generations have looked to Prudential to safeguard their financial security – from industrial workers and their families in Victorian Britain, to around 24 million insurance customers worldwide today. Our financial strength, heritage, prudence and focus on our customers’ long-term needs ensure that people continue to turn to our trusted brands to help them plan for today and tomorrow.

Fred’s story

In June 1949, an article describing the life and work of a long-serving Prudential agent, Fred Sawyer, appeared in the Weekly Illustrated magazine. One of the pictures was so striking that it prompted Prudential’s publicity department to use it in their next advertising campaign, and the figure of Fred Sawyer came to represent a typical agent.

‘“Service,” says Pru agent Sawyer, “is the secret of success”. He has 1,500 clients and collects in the morning and evening, fitting in clerical work in the afternoon. But he still finds time to be a special constable, a school manager and a district councillor. “I know the people,” says Mr Sawyer, “I wouldn’t change my job for any other.”’

Weekly Illustrated magazine
June 1949

Find out more about the Man from the Pru in the video below.

The Man from the Pru


Prudential is established as Prudential Mutual Assurance Investment and Loan Association in Hatton Garden, London, offering loans and life assurance to professional people.


Prudential opens the Industrial Department to sell a new type of insurance, Industrial Insurance, to the working classes, for premiums of a penny and upwards.


Prudential’s first overseas life branch is established in India, with the first policy being sold to a tea planter in Assam.


The ‘Man from the Pru’ advertising campaign is launched.


Prudential acquires Jackson in the United States.


Prudential Corporation Asia is formed in Hong Kong as a regional head office to expand operations beyond an existing presence in Malaysia, Singapore and Hong Kong.


Prudential acquires M&G, pioneer of unit trusts in the UK and a leading provider of investment products.


Prudential and CITIC launch the first Sino-British life insurance joint venture in China.


Prudential acquires businesses in Ghana and Kenya, marking its entry into the fast-growing African life insurance industry.

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