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History

Providing financial security since 1848

Successive generations have looked to Prudential to safeguard their financial security – from industrial workers and their families in Victorian Britain, to around 24 million insurance customers worldwide today. Our financial strength, heritage, prudence and focus on our customers’ long-term needs ensure that people continue to turn to our trusted brands to help them plan for today and tomorrow.

Fred’s story

In June 1949, an article describing the life and work of a long-serving Prudential agent, Fred Sawyer, appeared in the Weekly Illustrated magazine. One of the pictures was so striking that it prompted Prudential’s publicity department to use it in their next advertising campaign, and the figure of Fred Sawyer came to represent a typical agent.

‘“Service,” says Pru agent Sawyer, “is the secret of success”. He has 1,500 clients and collects in the morning and evening, fitting in clerical work in the afternoon. But he still finds time to be a special constable, a school manager and a district councillor. “I know the people,” says Mr Sawyer, “I wouldn’t change my job for any other.”’

Weekly Illustrated magazine
June 1949

Find out more about the Man from the Pru in the video below.

The Man from the Pru

1848

Prudential is established as Prudential Mutual Assurance Investment and Loan Association in Hatton Garden, London, offering loans and life assurance to professional people.

1854

Prudential opens the Industrial Department to sell a new type of insurance, Industrial Insurance, to the working classes, for premiums of a penny and upwards.

1923

Prudential’s first overseas life branch is established in India, with the first policy being sold to a tea planter in Assam.

1949

The ‘Man from the Pru’ advertising campaign is launched.

1986

Prudential acquires Jackson in the United States.

1994

Prudential Corporation Asia is formed in Hong Kong as a regional head office to expand operations beyond an existing presence in Malaysia, Singapore and Hong Kong.

1999

Prudential acquires M&G, pioneer of unit trusts in the UK and a leading provider of investment products.

2000

Prudential and CITIC launch the first Sino-British life insurance joint venture in China.

2014

Prudential acquires businesses in Ghana and Kenya, marking its entry into the fast-growing African life insurance industry.

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